Sanders moved his secret recipe process to a few smaller restaurants, but when his Corbin business failed, he embarked on an aggressive sales campaign driving with pressure cookers and a bag of his secret spice mix from town to town in Indiana and Ohio. When the booming restaurant was paralyzed before the Interstate opened, Sanders sold it and pursued his dream of expanding KFC franchises and hiring KFC employees across the country.
The journey began in the 1930s when a man called Harland Sanders refused to give up in the face of adversity. By the time he died in the 1980s, he had become a multimillionaire and built the world’s most popular fast-food chain, KFC. After several jobs were fired from several jobs, ruined by Colonel Harland Sanders’s legal career that was triggered by the Great Depression and then fired during World War II, creating one of the world’s largest fast-food chains. KFC expanded rapidly after Sanders sold the booming restaurant for $2 million (about $153 million today).
In 1964, he sold most of his business to a group of investors and moved to Canada, where he lived until his death in 1980. He wasn’t a billionaire, but he lived the rest of his years in comfort. The 60-year-old spent days in restaurants haggling his chicken techniques and cooking for customers while sleeping in the back of his car.
Kentucky Fried Chicken (KFC for short) today has a huge global presence and is eaten by millions of people every day. KFC has conquered the world as the world’s largest fast-food operator, developer and franchisor. It’s the most popular restaurant in the world, and the KFC victory stories are inspiring.
McDonald’s is the second-largest restaurant chain in the world in terms of sales (as of December 2019) with 22,621 locations in 150 countries. The brand and restaurant chain also owns Pizza Hut, Taco Bell and Wingstreet.
The fast-food chicken restaurant chain was founded by Colonel Harland Sanders, an entrepreneur who sold chicken during the Great Depression in his roadside restaurant in Corbin, Kentucky. Sanders saw the potential for a restaurant franchise, and in 1952 the first Kentucky Fried Chicken franchise opened in Utah.
When Colonel Harland Sanders, the founder of the Kentucky Fried Chicken chain, began serving breakfast to truck drivers at old family tables on wheels outside gas stations in the 1930s, fried chicken was not on the menu because it took too long to prepare. Sanders’s country ham and steak dinner proved so popular that he opened Sanders Cafe across the street and started serving fried chicken in an iron pan. Food critic Duncan Hines included Sanders Cafe in 1935 in his Road Food Guide, but it wasn’t until 1939 that Sanders used a pressure cooker to perfect his quick-roast chicken and coat his secret recipe with 11 herbs and spices.
He entered restaurants, offered to cook his chicken, and struck deals with the owners to taste what they liked. He never gave up a fight and served his hell on the half-acre of land surrounding his Shell oil station.
In 1936, he was honoured by the governor of the state of Kentucky with the title Kentucky Colonel. At the age of 40, Harland Sanders ran a popular Kentucky gas station serving food that was so popular that the Kentucky governor appointed him colonel of Kentucky.
The place quickly became known for its food and Sanders re-installed the gas station dispenser and turned it into a full-fledged restaurant. Three years later, Sanders met at a restaurant convention in Chicago a Salt Lake City entrepreneur named Pete Harman who had been in business for 12 years but had never served fried chicken. Sanders prepared him a dinner of mashed potatoes, biscuits and gravy and fried chicken during a visit from Harman and his wife.
Colonel Sanders and his wife Claudia opened Colonels Ladies Dinner House Restaurant in Shelbyville, Kentucky, as brand ambassadors for the company in 1968. Heublein, Inc., an alcohol producer and distributor at the time, tried to stop her from opening the restaurant but in exchange for his promise to stop criticizing Kentucky Fried Chicken as food, Sanders got $1 million to settle the dispute.
Sanders’ life-long salary of $40,000 was increased to $75,000 along with a seat on the board, majority ownership of the Canadian franchise company of Kentucky Fried Chicken and as a brand ambassador for the company.
Colonel Sanders was simply not a fan of the way the fried chicken was prepared at the time, and he made changes to things. The most earth-shattering idea KFC had was a secret recipe for fuelling discontent. Sanders laid the groundwork in 1952 when he gave his prescription to Pete Harman.
In July 1940, Sanders completed what would later become known as his original recipe of 11 herbs and spices. He was unsatisfied with the 35 minutes required to prepare his chicken in an iron pan, and he refused to fry it, which he believed would reduce the quality of the product. In 1952, Sanders left his recipe to his friend Pete Harman of South Salt Lake, Utah, who ran one of Utah’s largest restaurants.
Harland sparked his unique recipe in July 1940, with 11 herbs and flavours. He went through a lot before revealing it to his friend Pete Harman. Harman ran one of the city’s largest restaurants and helped Sanders open his first KFC franchise.